I need a tenant.
Talk through rent, make-ready work, marketing and what a qualified placement requires.
See the leasing approach →Property management for exceptional DFW homes
Own the rental. Get your time back.
Your rental deserves more than a quick listing and a lockbox. Willow’s marketing team helps it stand out to qualified renters, while our management team handles leasing, rent collection, repairs and clear owner updates.
Willow / Property management
A stronger leasing startMarketing-team presentation and pricing
Less on your plateRent, repairs and resident needs
No guessing where things standClear updates and next steps
Marketing-firstA stronger launch for your rental
DFW focusedLocal leasing and property context
Higher-touchDeliberate service for distinctive homes
Clear standardsWritten criteria, process and communication
Start with your decision
What does your property need next?
Choose the conversation that fits where you are. We will review the home and recommend a practical next step.
I need management.
Understand how Willow handles owner reporting, maintenance decisions, rent administration and renewals.
Explore full-service management →Should I rent or sell?
Compare the likely rent, preparation costs, carrying costs and your goals before choosing a path.
See what to weigh →Built around the owner
More time for your life. Less time managing a rental.
A vacancy, an overdue payment or a repair request can quickly take over your day. You deserve a local team that keeps the work moving and brings you clear recommendations when a decision is yours.
From the first rental analysis to the next lease renewal, Willow connects the details so you can stay involved without handling every call, showing and service request yourself.
Marketing that works for landlords
Your rental deserves a real marketing team.
A vacancy costs money every day. Willow’s marketing team develops the photography, property story and launch plan to put your home in front of qualified renters. We pair that presentation with market-based pricing and follow-through on every serious inquiry.
01
Professional photographyClear, consistent images that present the home honestly and at its best.
02
Video, drone and 3D when appropriateAdditional media is selected when it helps qualified prospects understand the property.
03
Pricing and launch strategyComparable leasing evidence, property condition and timing shape the recommended plan.
04
Inquiry and showing follow-throughProspect activity becomes useful owner feedback instead of disappearing into a dashboard.
What the work includes
The work you would rather hand off.
From finding a resident to keeping the home cared for, Willow helps you enjoy ownership with fewer daily interruptions.
A confident starting rent
Understand what your home could rent for, what needs attention before launch and how to respond to the market.
Leasing without the legwork
Let Willow coordinate prospect follow-up, showings and consistent applicant screening, with a documented recommendation you can understand.
A smoother move-in
Keep signatures, required funds and condition records organized so the tenancy starts with clear expectations.
Rent collection, handled
Spend less time keeping up with payments. Willow manages rent collection and tracks income and expenses, with clear owner reporting.
Repairs without the runaround
Have someone to receive repair requests, assess urgency and coordinate approved work, while keeping you informed about costs and decisions.
Clear updates and next steps
Know where things stand today and what is coming next, from maintenance decisions to lease renewals and the next leasing plan.
Services, approval limits, reporting cadence and any additional charges are confirmed before an owner signs. See how a proposal is organized →
The owner view
Useful information, not just activity.
Clear recommendationsWhat we recommend, why and what the tradeoff is
Documented decisionsApprovals, records and property history kept connected
Financial reportingOwner statements and transaction visibility
Maintenance contextScope, urgency and options explained before routine decisions
Lease awarenessImportant dates, obligations and exceptions tracked
Problem-solvingExperienced help when an issue is not routine
The Willow owner guarantees
Confidence you can build on.
Know what to expect from your management team, with practical promises backed by clear terms.
Results Guarantee
No leasing fee until Willow places an approved tenant.
For eligible residential leasing assignments. Placement means a signed lease and collected security deposit. See full terms →
30-Day Leasing Guarantee
If an eligible home is not leased to a qualified tenant within 30 calendar days of launch, Willow waives one monthly management fee.
For full-service DFW homes ready to show and marketed at the agreed price. The credit is a management fee, not a month’s rent. See full terms →
One-Business-Day Response
A useful response to a routine owner email or voicemail by the next business day, or a credit of one monthly management fee.
Applies to covered email and voicemail, Monday–Friday business hours, excluding federal holidays. See full terms →
Clear terms before you commit
Know what you are buying and what it costs.
Willow quotes each property in writing after reviewing its location, condition, expected rent and requested service. The proposal separates the services and fees so you can compare the real cost of ownership.
Leasing only
For an owner who needs help preparing, marketing and placing a qualified resident but will manage the tenancy afterward.
- Leasing scope and placement fee
- Marketing and property preparation responsibilities
- What happens at lease signing and handoff
Full-service management
For an owner who wants leasing and the ongoing work of managing the property and resident relationship.
- Leasing and recurring management fees
- Maintenance authority and owner approval limits
- Reporting, renewals and other potential charges
Broker compensation is negotiable. We disclose the actual fee amounts and applicable guarantee terms in the written agreement; this page does not quote a universal rate. Request a property-specific proposal →
Is Willow a fit?
Built for owners who care how the home is represented.
Likely a good fit
- Well-maintained single-family homes in the DFW area
- Select townhomes and condominiums
- Owners who value condition, communication and documentation
- Homes that benefit from stronger leasing presentation
- Long-term owners seeking an experienced local partner
Needs a conversation first
- Properties outside Willow’s active service area
- Homes requiring substantial rehabilitation before leasing
- Unresolved ownership, insurance or habitability issues
- Owner expectations that conflict with fair housing or written screening standards
- Situations where price is the only service criterion
Rent or sell?
Make the decision with the whole picture.
Projected rent alone does not answer whether keeping a property makes sense. A useful review should put the expected income beside the costs and the owner’s time horizon.
Talk through my optionsRental potentialComparable rent, likely vacancy and leasing preparation
Ownership costsMortgage, taxes, insurance, maintenance and reserves
Sale alternativeLikely sale proceeds, selling costs and timing
Personal goalsCash needs, risk tolerance and how long you want to own
Experience behind the work
A stronger plan when the stakes rise.
Todd Bingham brings more than 22 years of Texas real estate experience to Willow’s marketing, leasing and management standards. That perspective helps the team make sound decisions, solve property problems and keep owners informed.
Meet Todd →DFW service area
North Texas knowledge at property level.
Common owner questions
Start with the practical details.
What properties does Willow manage?
Willow focuses on well-maintained single-family homes and select townhomes and condominiums in the DFW area. Fit depends on location, condition, owner goals and service requirements.
What does management cost?
Willow prepares a written proposal after reviewing the property, expected rent, condition and scope of service. Broker compensation is negotiable and is documented in the management agreement.
Can Willow handle leasing only?
Lease-only representation may be available for qualifying DFW properties. The scope and terms are confirmed in writing before marketing begins.
How are applicants evaluated?
Willow uses documented, consistently applied screening criteria and follows fair housing requirements. The specific criteria and owner instructions are established before applications are processed.
How will I stay informed?
Willow connects owner reporting, maintenance decisions and important lease dates. We will describe the communication process and services in your written management agreement.
Where can I read the guarantee terms?
The eligibility rules, clocks, covered messages and fee credits are on our guarantee terms page and will be reflected in an eligible owner’s written agreement.
Texas framework: TREC explains that a broker represents an owner through a written agreement, usually a listing or property management agreement. Texas residential tenancies are governed in part by Chapter 92 of the Property Code. Final services, compensation and obligations will be stated in Willow’s written management agreement. TREC brokerage notice · Texas Property Code Chapter 92
Start with your rental potential
Find out what your property could rent for.
A few details are enough to start. Tell us about the home and the help you need. We will talk through its rental potential and a practical next step.
No long intake to get started. We will gather the management details during onboarding if you decide to move forward.
Prefer a conversation? Call 469.324.4141 or email Willow.
Share five quick details to request your rental review. Your response goes to Willow, and we will follow up using the contact information you provide.
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