Sell with Willow
Our expert local agents and marketing team build a launch designed to attract serious buyers and stronger offers sooner. We price with purpose, present your home beautifully and negotiate to protect your proceeds.
Before the sign
A useful pricing conversation requires more than an automated estimate. Willow considers the home’s condition, improvements, setting, current competition and the way buyers are behaving in the relevant market.
Willow sellers · M25 Remodeling
Pay half now and the rest from your proceeds at closing.
The remaining balance is due at the earliest of closing, listing expiration or termination, or 120 days after substantial completion, even if the home does not sell.
Put your preparation plan in motion without paying the full project cost upfront. Keep more cash available for your move while M25 handles the agreed repairs and improvements.
Get My Home ReadyTodd Bingham owns Willow Real Estate and M25 Remodeling and has a financial interest in both. Choosing M25 is voluntary; you may use another contractor. Work is subject to a separate written project agreement. No sale, sale price, timing, or return on improvements is guaranteed. Property-management maintenance has separate terms.
Willow seller commitments
These are service promises Willow can measure. They do not promise a sale date or price.
Before your home goes live, you receive the pricing rationale, preparation decisions, marketing plan, agreed launch date and first review point in writing.
If a Willow-caused delay moves the agreed launch date, Willow provides a revised date and recovery plan within one business day.Read the launch terms →While your home is actively listed, we send a substantive update at least every seven calendar days covering activity, available feedback, market position and our next recommendation.
If we miss a week, we send the overdue update by the next business day and Willow reviews the communication plan.Read the update terms →The selling plan
Identify the strengths, concerns and preparation choices that could affect the launch.
Build the pricing and timing strategy around the home, the competition and your goals.
Our marketing team uses professional media and a focused campaign to make your home stand out to the right buyers.
Compare price, terms, financing, timing and risk with experienced negotiation and a clear plan.
What good representation adds
Spend where it helps the sale, preserve what already works and avoid activity that adds little value.
Our marketing team creates the photography, property story, floor plans and virtual media that help buyers see the value before they walk in.
We negotiate beyond the headline price, protecting the terms, timing and certainty that affect what you actually take home.
Prepare with judgment
Some repairs can reduce buyer hesitation. We will help weigh their cost against the likely benefit.
Sometimes pricing and presentation are a better use of time and money than more renovations.
A useful first step
Willow will give you a candid view of the property, the likely market position and what we would recommend before launch.